The Numbers
presented by your brand
A transparent breakdown of the real costs, margins, and financial risk behind one decision in the episode. No rounded figures, no vague ranges.
Fits
Construction and business software, lending, insurance
Season One partnerships
Your product,
in a real wall,
in a real house.
Slab Happy is pre-launch. That is the honest starting point, and it is also the offer: a founding position in a series that is still being built, priced for the risk you are taking, with category exclusivity and first refusal on Season Two.
What we are selling
Not reach.
Purchase authority.
We have no subscriber count to quote you, because the show has not launched. Anybody promising you a number right now is guessing, and you have seen enough of those decks.
Here is what is real. This audience is builders, superintendents, and the people who write the spec, plus buyers who are actively planning a build. In endemic construction media, that audience is worth more per view than almost any general-interest channel, because the people watching decide what gets bought.
And you are not buying a view. You are buying a position: a named segment, a real installation on an active site, and a builder explaining on camera why the product is specified.
Builders and general contractors
The people who write the spec and pick the supplier.
Superintendents and trades
The people who install it, and who tell the next crew what worked.
Real estate investors and developers
Watching Builder's Cut for the margin math, not the reveal.
Serious homebuyers
Actively planning a build in the $300,000 and up range.
What exists today
The proof is the production,
not a projection.
12 sites
Active Homes by Apollo projects in Nevada, running before a camera arrived, from a 1,210 sq ft starter home to a 52-unit development.
8+ episodes
Season One runs eight or more. Two are filmed and in post-production, two more are filming now.
1 factory
A builder-owned cabinet manufacturing facility, filmed from the inside. No competing channel has this location.
3 segments
Named, recurring, and available for season-long ownership.
2 formats
One build story and one look at the business behind it, cut from the same production days.
Full reporting
Views, watch time, retention, traffic, clicks, and demographics. Every month, unedited, from day one.
The inventory
You are not buying an ad read.
You are buying a position.
Each recurring segment can be owned by one brand for the full season. The segment opens with your name and runs in every episode, attached to the exact moment your category shows up in a real build.
Why It Looks Like That
presented by your brand
Brandon explains the unfinished or confusing parts of a build. Why ducting routes the way it does. Why a firewall needs a specific material. Why the sequence cannot be reordered.
Fits
Building materials, fasteners, envelope systems, windows
What Your Builder Knows
presented by your brand
Insider guidance for the buyer. Spend on the bones of the house. Save on the finishes. The advice a builder gives a friend and rarely gives a customer.
Fits
Fixtures, appliances, paint, smart home, finishes
The packages
Six founding positions.
One brand per category.
Category exclusivity is not a bonus, it is the point. We genuinely cannot put two competing fastener brands into the same wall, which is why the number of positions is small and does not grow.
Founding Partner
Two positionsSeason-long presenting credit and category exclusivity.
- Series presenting credit on the open and close of every Season One episode
- Ownership of one named recurring segment for the full season
- Your product used on camera across multiple active builds
- Written brand feature on the Slab Happy partners page
- Presenting placement in the Slab Happy email
- Category exclusivity for the full season
- Monthly performance reporting, unedited
- Right of first refusal on Season Two at a pre-agreed rate
Season Partner
Four positionsA named segment or a dedicated in-build spotlight.
- Ownership of one named segment, or a dedicated spotlight built around your product in a real install
- In-episode integration on the builds where your product belongs
- Listing and written brand description on the partners page
- Rotating placement in the Slab Happy email
- Category exclusivity within your trade
- Monthly performance reporting
Build Partner
OpenYour product on the job site, credited where it goes in.
- Product used on an active build and credited in that episode's What We Used list
- Logo and link on the partners page
- Often structured as product plus a modest fee
- A clean way to test the audience before committing to a season
On pricing
There is no rate card, and that is deliberate. Season One partnerships are built around the integration rather than sold off a menu, because what your product costs to install, where it goes in the build, and how much of the season it touches all change the shape of the deal. Tell us the category and the goal and you will have a number quickly.
How integration works
From a credit to a build.
- 01
Named segment ownership
The segment opens with your brand. "The Numbers, presented by" is a position, not an ad read, and it runs every episode of the season.
- 02
In-build product placement
Your product physically enters the build on camera, in the episode where it belongs, installed by the crew that installs it every day.
- 03
Dedicated spotlight
A standalone segment or short built around your product in a real installation, on a real site, with the builder explaining why it is specified.
- 04
Merchandise partner
The Job Site Approved apparel line, running on Fourthwall alongside Season One. A workwear brand can fund the line, co-design it, and put its own product in it.
Where we stand
What we will not do
- Quote you a projected view count. We do not have one and neither does anyone else.
- Show you a logo wall of brands that have not signed.
- Guarantee performance or return on a show with no history.
- Put a product into a house where it does not belong, no matter what it pays.
- Run a paid segment without labeling it as a paid partnership.
In exchange
What you get instead
- Founding rates that reflect the risk of going first, locked for the season.
- Category exclusivity, so your competitor cannot buy the wall next to yours.
- Every number we have, every month, unedited, including the bad ones.
- Right of first refusal on Season Two at a rate agreed before the numbers exist.
- A builder who will say on camera why your product is specified, or will not say it at all.
Start here
Tell us what
you sell.
Everything routes to a person, not a queue. You will get the Season One deck, the integration options for your category, and a straight answer on what is still open.